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Helping Those Who Seek a Second Chance…
As We Create Better, Unapologetic Alternatives for Adult Smokers.

In 2014 Charlie’s was founded by Brandon and Ryan Stump, former cigarette smokers who had become acutely aware of the effects that combustible cigarettes have on peoples’ minds, bodies, and spirits. Personal experiences overcoming adversity – and a desire to help friends do the same – are what fueled Charlie’s determination to create better, unapologetic alternatives for adult smokers.  Providing smokers with an ultra-satisfying vape experience – that would enable them to abandon cigarettes – became an obsession for our founders. And it became Charlie’s mission.  

However, Charlie’s “corporate mission” goes far beyond the crass commercialism of simply buying and selling consumer products.  The People of Charlie’s are better than that.  Our team of nonconformists comes to work each and every day to make painstaking efforts to develop and craft exceptional vapor products that provide adult smokers with better alternatives to combustible cigarettes. And, at the same time, as a family of sorts, Charlie’s provides social, emotional, and occupational support to countless individuals who have previously struggled with addiction. Our founders, and our Company, believe in helping those who seek a second chance.

The Founders, Ryan Stump & Brandon Stump

In addition to creating literally hundreds of products that provide adult smokers with a means of abandoning cigarettes, our founders believe in helping people to rebuild their lives after overcoming addiction.  To this end, Ryan and Brandon Stump operate an intensive outpatient program and several men’s and women’s sober living homes in Orange County, California.  As a company, Charlie’s, intentionally and purposefully hires men and women from the local recovery community in various departments of our organization.  With an unwavering belief that everyone deserves a second chance, Charlie’s is committed to creating a better, more fulfilling world. With this mindset, we meet each day… with a true sense of purpose… working together toward a common goal.

Driven by an unyielding commitment to quality, transparency, and change, Charlie’s is a leader by example. We believe in “doing well… by doing good.” And we believe in, putting the needs of our customers first. From the very beginning, we have focused on using only the finest flavors, premium quality ingredients, and meticulous attention to detail to craft the Company’s products. Our hyper-focus on authenticity has earned Charlie’s a host of accolades over the years, including “Best Flavor,” “Best Brand,” and “Best New Product” for several of our well-known e-liquids..

Each and every day, the People of Charlie’s innovate, introduce new designs, create extraordinary new flavors, and, perhaps most importantly, demonstrate an unwavering commitment to the Company’s mission and to the community we serve. Charlie’s is – and always will be – a company of change, a place that gives second chances, and a proving ground for individuals who are determined to overcome adversity… and to live their very best lives.